Improve Security Through AI

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View the full article by Forbes below:

https://www.forbes.com/sites/forbestechcouncil/2021/02/10/how-ai-can-improve-your-website-security

Artificial intelligence (AI) helps business owners, developers, and freelancers every day. At the end of 2020, the AI market was worth $62.4 billion. That number is expected to rise over the next several years. 

When looking at AI and machine learning, it’s hard to deny the security benefits when implementing this technology. Across all industries, artificial intelligence can help you stop hackers in their tracks, release bug-free updates and provide assistance if you’re experiencing a security breach.

Today we will look at how AI can accomplish these tasks by gathering data and making predictions. If you’re looking for reasons to beef up your website security with powerful AI tools, stick around. 

Let’s get started! 

Shut Down Large-Scale Attacks

Large-scale attacks are becoming increasingly common, especially when you look at big businesses. Hackers work together to break into websites with tens of thousands of names, credit cards and addresses. If this happens to your website, you’re going to have a hard time earning your audience’s trust and growing your business. 

AI can look at the behavior of people visiting your website and put together conclusions based on the actions they take. For instance, if the program detects that your site received over 500 attempts to log in within an hour when usually there are around 100, this will set off a red flag. 

Identifying large-scale attacks is more manageable than before because AI can look at numerous data points at once and separate routine occurrences from the abnormal. As a result, pushes to hack into websites, both large and small, are thwarted by using artificial intelligence. 

Observe Individual Behavior For Anomalies

Sometimes, cyberattacks are performed by one individual hoping to gain access to a restricted part of a website or confidential data. We know that AI can stop major attacks from multiple people, but what about when one person attempts to hack your site? 

Machine learning can look at typical user experiences and make assumptions about other people trying to access your site. The rules for normal behavior will vary based on your industry and function within the community. As an example, users interact with SaaS pages and nonprofits in vastly different ways. 

Business owners and developers can program AI and have it examine datasets to determine expected behavior. So the next time someone repeatedly tries to log into an admin area from an unknown IP address, the AI can block access and stop them in their tracks. 

Quickly Find And Patch Vulnerabilities

Many companies that sell software or online resources update their products over time. Similarly, content-driven websites are frequently installing new marketing plug-ins to expand their reach. The developers behind these tools, and the plug-ins used by bloggers, can benefit from AI at release. 

Your quality assurance team is likely skilled at what they do, but you have to realize that they are only human. We all make mistakes, and running an AI in the background can identify those mistakes and alert you to vulnerabilities before a hacker discovers a way to sneak in. Prevention is a pivotal part of mitigating damage and protecting your customers. 

AI also allows website owners to check their site’s status without spending much time running speed tests, reading reports and analyzing consumer data. Of course, these factors are essential, but AI can reduce your time with these applications, which gives you more time to focus on building your website. 

Damage Control

In the unfortunate situation that your website does get hacked, AI can act as a damage control lever and quickly resolve the issue. 

The ability to find, remove and patch exploits is essential whether you’re working in e-commerce or as a developer for a nonprofit. Instead of getting your team together to comb through the analytics to find the error, you can review AI feedback based on numerous data points and find the root cause of the issue. 

Now, you can send your team in to solve the problem instead of spending countless hours searching for the problem. In the long run, this method will save you time, money and energy. 

Conclusion

It’s hard to say what the future has in store for AI and security, but one thing is for sure — this technology is here to stay. We will see people continue to take advantage of vulnerabilities online so the people developing AI will expand their vision and combat new threats as they happen in real time.

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